Lesson 10: Sunk-Cost: "I Can't Sell at a Loss". The dollars you've lost don't care what you do next. Your brain does.
Down 55% and holding for break-even. What's the real question?
Trust your gut on what actually matters.
Assessment
You're down 55% on a holding and telling yourself 'I'll sell once it's back to what I paid.' What's the question that actually matters here?
Three years, down 55% 😴 Still waiting?