Lesson 4: Loss Aversion: Why Losing Hurts More. Losing $100 hurts about twice as much as winning $100 feels good. That asymmetry costs investors real money.
Losing $100 vs. missing a $100 gain — which hits harder?
Trust your gut — literally.
Assessment
Which feels stronger: the sting of losing $100 you already had, or the letdown of just missing out on a $100 gain?
Same $100 🤔 Same sting?