Lesson 4: Losing $100 hurts about twice as much as winning $100 feels good. That asymmetry costs investors real money.
Losing $100 vs. missing a $100 gain — which hits harder?
Which would you feel more?
Loss Aversion: Why Losing Hurts More
Lesson 4: Losing $100 hurts about twice as much as winning $100 feels good. That asymmetry costs investors real money.
Which would you feel more?