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Stage 12 · Lesson 5 / 12
Anchoring: Stuck on the Price You Paid
01 / 05

Anchoring: Stuck on the Price You Paid

Coach Chad, waving
Lesson 5: Anchoring: Stuck on the Price You Paid. The price you paid is invisible to the market. To your brain it's the only price that matters.

You paid $120. It's $85. Does the market care?


Trust your gut before we name the trap.

Assessment

You bought a stock at $120. It's now $85, and you catch yourself thinking 'I'll sell once it's back to $120.' Does the market care what you paid?

Coach Chad, pointing
You paid $120. Who else knows that? 🤔