What Is the Kelly Criterion? How Much to Risk on Each Trade
The bet size that grows an account fastest, why betting more makes less, and why almost nobody bets the full amount.
By Pavel Penev, MScFounder, TradeWize · 10+ years trading the marketsThe short answer
The Kelly criterion is a formula for how much of your account to risk on each trade. It's the size that grows the account fastest over time. For a strategy that wins 40% of trades at 1:2, it's 10% a trade. Risk more than that and you make less, not more. Most traders risk a fraction of it, because Kelly needs your real win rate and you only ever have a guess.
How much should you risk on one trade? Most of the answers you'll hear are rules of thumb: 1% of the account, maybe 2%.
The Kelly criterion is an answer worked out with maths. John Kelly came up with it at Bell Labs in 1956, and gamblers and investors have used it ever since. It gives you the bet size that grows your money fastest.
It also shows why betting big is a mistake, even when your strategy works. Here's the formula, what happens when you bet more or less than it says, and why almost nobody bets the full amount.
The Kelly formula
Kelly needs two numbers. Your win rate is how often you win. Your payoff, R, is your average win divided by your average loss.
Kelly % = win rate − (loss rate ÷ R)
Take a strategy that wins 40% of the time at a 1:2 risk-reward ratio. Its wins are twice the size of its losses. That's 0.4 − 0.6 ÷ 2 = 0.1.
So Kelly says risk 10% of the account on each trade.
10% at risk, not 10% in the trade
Kelly's number is what you lose if your stop is hit. On a $10,000 account, 10% means a $1,000 loss at the stop. How many shares that buys depends on how far away the stop is.
If the formula gives zero or less, the strategy has no edge, and Kelly says risk nothing. A strategy that wins 30% at 1:2 gives 0.3 − 0.7 ÷ 2 = −0.05.
Same edge, different Kelly
Kelly also works out as your edge divided by R. Your edge is what the strategy makes per trade, on average, in R.
So two strategies can make the same money per trade and still get very different Kelly sizes. Here are three that each make +0.2R a trade.
| Strategy | Edge per trade | Kelly says risk |
|---|---|---|
| Wins 60% at 1:1 | +0.2R | 20% |
| Wins 40% at 1:2 | +0.2R | 10% |
| Wins 20% at 1:5 | +0.2R | 4% |
Kelly = edge ÷ R. At the same edge, a bigger payoff means a smaller bet.
The strategy that wins least often gets the smallest bet. That makes sense, because it also has the longest losing streaks. In 100 trades, its longest run of losses is typically 15 in a row.
Risk more than Kelly and you make less
Here's the surprising part. Risking more than Kelly doesn't make more money. It makes less.
We worked out the typical result of 100 trades at 40% wins and 1:2, risking different amounts each time. The typical result is what you end with if you win exactly 40 of the 100.
What 100 trades at 40% wins and 1:2 typically return, by how much of the account each trade risks. Worked out exactly, not simulated.
| Risk per trade | Typical result | Chance you finish behind |
|---|---|---|
| 1% | +21% | 9% |
| 2% | +43% | 9% |
| 5% (half Kelly) | +109% | 13% |
| 10% (Kelly) | +164% | 24% |
| 20% (twice Kelly) | +7% | 46% |
| 30% | −93% | 76% |
Exact, not simulated. You finish behind when you win too few of the 100 trades for the size you're risking.
At 10% a trade, the typical account grows 164%. At 20%, twice Kelly, it grows just 7%. At 30%, it loses 93%.
That's because losses hurt more than gains help. Lose 30% and you need a 43% gain to get back. Lose 50% and you need 100%. The bigger each bet, the harder each loss is to climb back from.
Half Kelly gives up surprisingly little. Risking 5%, the account grows 0.73% a trade, against 0.97% at full Kelly. That's 76% of the growth for half the risk.
Why not aim for the best average?
At 30% a trade, the average account ends up 339 times bigger after 100 trades. That's because a few lucky accounts grow enormous. But 76% of accounts finish behind, and the typical one loses 93%. Kelly aims for the typical account, not the average one.
Learn it by doing
Reading about it is one thing — it clicks when you do it. Learn it hands-on with free, interactive lessons on TradeWize.
Try the free lesson →The catch: big drops along the way
Kelly grows the account fastest. It doesn't grow it smoothly.
To see the ride, we ran 10,000 accounts through 100 trades each, at every risk size. Every trade had a 40% chance of winning 2R and a 60% chance of losing 1R.
The typical account's result after 100 trades, and its worst fall from a high along the way. 10,000 simulated accounts at each risk size.
At full Kelly, the typical account's worst fall from a high was 69%. 91% of accounts fell by half from a high at some point, and 37% dropped to half the money they started with.
At half Kelly, the typical worst fall was 41%, and 26% of accounts fell by half from a high. At 2% a trade, the typical worst fall was 18%. Just 3 accounts in 10,000 fell by half.
Few people can watch an account fall 69% and keep following the plan. Kelly's maths doesn't account for that.
You don't know your real win rate
Kelly needs your real win rate. All you have is an estimate.
Say you've taken 100 trades and won 40. Your real win rate could be anywhere from about 30% to 50%. That's just the luck in 100 trades. To pin it down to within 2 points either way takes about 2,300 trades.
Getting it wrong costs far more in one direction. Say you size for 40% and risk 10%, but your real win rate is 35%. The strategy still makes money: +0.05R a trade. But at 10% a trade, the typical account loses 37% over 100 trades.
The typical result of 100 trades at 1:2, by your real win rate, for three bet sizes. You sized for 40%, where Kelly is 10%. Worked out exactly.
At 5% a trade you'd roughly break even, and at 2% you'd still make 6%. At a 35% win rate, your real Kelly is only 2.5%. Five points off the win rate took three quarters off Kelly.
Smaller bets also need a smaller win rate to make money. Risking 10% a trade loses money below a 36.6% win rate. Risking 2% only loses below 34.0%. The strategy itself stops making money below 33.3%.
So betting too big can turn a winning strategy into a losing account. Betting too small just makes less. That's why traders who use Kelly bet well under it.
Kelly and the 1% rule
Many traders risk 1% or 2% of the account on a trade. For our 40% strategy, that's a tenth to a fifth of Kelly. It can look too careful. It isn't, for three reasons.
- You don't know your edge. Betting under Kelly costs a little growth. Betting over it can lose money.
- Kelly is worked out for one trade at a time. Five trades open at once, each risking 10%, puts half the account on the line together. Trades in the same market often win and lose together, too.
- Costs shrink your edge. Spreads and commissions come off every trade, and a smaller edge means a smaller Kelly.
So use Kelly as a ceiling, not a target. If you're risking more than half your Kelly, you're betting a lot on your estimate being right.
How to use it
- Record your trades in R. You need your real win rate and your real average win and loss, not the ones you planned.
- Work out Kelly: win rate − (loss rate ÷ R). If it's zero or less, there's no edge to size.
- Treat full Kelly as the most you'd ever risk. Half Kelly or less is the usual choice.
- Count everything that's open. Kelly applies to all your risk at once, not to each trade on its own.
- Turn the percentage into a position size: the money you're risking divided by the distance to your stop.
- Work it out again as results come in. If your win rate slips, your Kelly falls much faster.
What is the Kelly criterion in simple terms?
It's a formula for how much of your money to risk on each bet or trade, so the total grows as fast as possible over time. It uses two numbers: how often you win, and how much you win compared with how much you lose.
What is the Kelly formula?
Kelly % = win rate − (loss rate ÷ R), where R is your average win divided by your average loss. In betting it's often written as (bp − q) ÷ b, where b is what you win for every 1 you bet, p is the chance of winning and q is the chance of losing. It's the same formula. At 40% wins and 1:2, both give 10%.
What is half Kelly?
It's risking half of what Kelly says: 5% instead of 10% for a strategy that wins 40% at 1:2. It keeps about 76% of the growth. In our test it cut the typical worst fall from 69% to 41%.
Can the Kelly criterion be negative?
Yes. A negative answer means the strategy loses money on average, so Kelly says don't trade it. A strategy that wins 30% at 1:2 gives 0.3 − 0.7 ÷ 2 = −0.05, or −5%.
Does the Kelly criterion work for stocks?
There's a version for investments: the expected return above cash, divided by the variance of the returns. It has the same problem as in trading. Nobody knows the expected return in advance, and the answer swings a lot when that guess changes. So the same advice applies: use a fraction of it.
Method, and what this cannot tell you
The Kelly fractions, the typical results and the chance of finishing behind are worked out exactly, with no simulation. Over 100 trades, where an account ends up depends only on how many trades it won, so we added up every possible number of wins. The typical result is what you end with if you win exactly your win rate's share: 40 trades out of 100 at 40%. For the drops along the way, the order of the wins and losses matters, so we simulated 10,000 accounts making 100 trades each at every risk size. We used a fixed random seed, so anyone can run it again and get the same answer.
- Every trade here either wins 2R or loses 1R. Real trades vary, and a gap can make a loss bigger than 1R.
- Each trade is independent of the last. Real results tend to come in streaks, when a strategy stops suiting the market for a while.
- There are no costs. Spreads and commissions shrink your real edge, and your real Kelly with it.
- One trade is open at a time. Several open at once, in markets that move together, add up to a bigger bet than any one of them.
Practise sizing trades before you risk real money
Our Psychology & Risk track has a full lesson on the Kelly criterion, next to risk of ruin, drawdown budgets and losing streaks. Every drill uses a strategy you haven't seen yet.