TradeWize · Blog

Investing, explained in plain English.

Everything you need to understand investing and keep up with the markets.

Getting started12 min read

What Is a Broker?

Every article about investing tells you to open a brokerage account. Almost none of them says what a broker is, whose name your shares end up in, or how a company that charges nothing to trade stays in business.

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Investing basics11 min read

What Is the Stock Market?

It isn't a place, and nobody sets the price. Here's what's actually on the other side of your order.

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Investing basics11 min read

What Is a Bond?

You lend. They pay you to wait. Then you get it back. Here's what that's actually worth, and why the price on your screen may not be your problem.

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Funds & ETFs11 min read

What Is an ETF?

One share, hundreds of holdings. Here's what you actually own, what it costs, and why the price you pay is close to what it's worth.

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Investing basics12 min read

What Is a Stock?

A stock is a share of ownership in a company. Here's what that gets you, how you make money from it, and how you buy one.

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Investing basics12 min read

What Is Volatility? Why Your Average Return Isn't What You Got

A fund gains 50%, then loses 50%. The average return is zero. You're down a quarter.

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Getting started13 min read

Market vs Limit vs Stop Orders: The One That Feels Safest Isn't

You set a stop at $90 to cap the loss at $1,000. It opens at $71 and you are filled at $71. Nothing malfunctioned.

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Reading the numbers11 min read

What Is Market Cap? The Number That Says How Big, Not How Expensive

A share of the largest company on earth costs $217. A share of a company one-fifth its size costs $750,170. Neither number is a mistake.

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Technical analysis12 min read

What Is MACD? The Two Moving Averages in Disguise

It sits in its own panel, on its own scale, looking like independent evidence. It is a subtraction of two lines that were already on your chart.

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Dividends11 min read

What Is Dividend Yield? The Number That Moves When the Price Does

It looks like a measure of how generously a company pays you. It is a fraction, and the half that moves is the one underneath.

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Funds & ETFs9 min read

SGOV vs BND vs AGG: Cash, Core, and the Difference That Matters

Their yields are within half a point of each other. What separates them is how easily that income can be taken away.

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Funds & ETFs10 min read

What Is an Expense Ratio? The One Fund Number You Know in Advance

Every other number on a fund page is a guess about the future. This one is a price, it is published, and it is the only part of the deal you control.

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